There are few things as frustrating as investing in printed marketing materials for your business or organization and having them misprinted or be of poor quality.

A lot of printing woes can be avoided by consulting with your designer and printer, and trusting their expertise. As a small studio working in both print and web design, we witness a lot of misconceptions about printing and wanted to share them:

By using a social media calendar, you create a strategic plan for your social accounts and ensure you have interesting, varied content for your followers.

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Email marketing is one of the most effective ways to reach your customers… but only if your list is clean. It’s not only ethical and considerate to ensure your email subscribers actually opted in, it’s now required by law in Canada (as of July, 2014).

So, what are the best practices for ensuring your list is clean and your subscribers consented to receive your newsletter?