The decision to update our branding has been on the back burner for several years, during which many ideas have come up and decisions scrapped. Finally dedicating some time to brainstorm and sketch, several things became clear as important focal points.
If you’ve been following us for a while, you’ll know we love working with local small businesses. We were approached last year by The Modern Plant Company to design and set up a Shopify website for their growing business.
TK Textile Printing is an offshoot of TK Graphics. We were approached to design a logo that would be an update on TK Graphics’ existing company logo, and which could eventually be applied to future subsidiary companies.
If you’re running a small to medium sized business, or just starting out, you may feel it makes sense to save money by designing your logo, website, and marketing materials on your own.
At the Pixel Foundry, we start each communication design or branding project with a creative brief. A creative brief is a (usually internal) document that guides the design process and includes information on the project goals and criteria.
What is a brand?
A brand is what distinguishes one company from another. ‘Brand’ comes from livestock branding: when people used branding irons to identify their livestock from another’s.