HIM Blue Ball

Health Initiative for Men (HIM) celebrated their milestone anniversary with a big fundraising ball, featuring international drag superstar, Jujubee.

We were provided the logo and poster concept, and worked closely with their communications director to apply a cohesive look across all promotional materials and collateral needed for the event.

We also consulted on the event’s decor, coordinating venue walkthrough and sourcing decorations with the event decorator.

A poster mockup for HIM’s Blue Ball: the poster is purple with an image of Jujubee framed in the ball’s logo. Details are typeset in a condensed san serif font.

Various iterations and sizes of posters were needed to promote the event. The main posters featured the headliner, Jujubee.

Two round stickers: on the left a purple one with the Blue Ball logo on it; on the right is a blue one that says I Gave HIM a Hand.

Some of the promotional merchandise at the event included stickers, cupcakes with branded toppers, and chocolates – all of which we assisted on preparing production files for.

Two tickets – one purple and one white – for the HIM Blue Ball fundraising event, on a grey background.

The event included a VIP option, with access to an exclusive lounge and performance by Jujubee, so two ticket designs were needed to distinguish admission.

A screenshot of Xtra’s website showing an ad for HIM’s Blue Ball in the right sidebar.

To promote the event, digital ads were created for websites like Xtra.

A photo of HIM’s Executive Director in drag with Jujubee in front of a step-and-repeat wall featuring logos of all the sponsors.

The event required many printed materials, such as directional signage, banners, decor, t-shirts for staff and volunteers, auction sheets, and a step-and-repeat backdrop for the photo station in the VIP lounge.

A photo with blue lighting, where two Ball attendees are dressed in different blue coloured outfits.
The DJ in a blue t-shirt at his turntable. Visible in the foreground is a hanging silver star and part of a circular Blue Ball sign in purple.

LET’S CONNECT

LAND ACKNOWLEDGEMENT
We live and work on the unceded lands of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.
To learn more, please visit Native-Land.ca.