The Dr. Peter Centre provides services for people diagnosed with HIV. This direct mail donation card highlights the stories of participants and the services found at the Dr. Peter Centre.
(Some design elements were inherited from a previous agency’s work.)
The cover tells the story of both a donor and a participant of the Centre.
Inside the direct mail piece, a central image wheel showcases the variety of donor-supported services at the Dr. Peter Centre.
A tear-off donation slip with a clean form and clear call-to-action completes the self mailer.
The wheel infographic was very successful, and the Dr. Peter Centre continued to use it on other promotional materials.
