Showing all posts tagged with eblasts

Email marketing is one of the most effective ways to reach your customers… but only if your list is clean. It’s not only ethical and considerate to ensure your email subscribers actually opted in, it’s now required by law in Canada (as of July, 2014).

So, what are the best practices for ensuring your list is clean and your subscribers consented to receive your newsletter?

Permission-based marketing is the cornerstone of great email campaigns. We all get far too much spam cluttering up our inbox; no one wants more, even from a business or organization they support! It’s possible to inadvertently spam your email subscribers, not just by adding them to a list without their permission, but also by misusing Mailchimp Groups and Lists.