At the Pixel Foundry, we start each communication design or branding project with a creative brief. A creative brief is a (usually internal) document that guides the design process and includes information on the project goals and criteria.

In this article, we explain what’s involved in writing a creative brief, and its place within the creative process.

We were first approached by the Lucky Bug Lure Co. to design and develop their website. The client loved the look and decided to redo their packaging and print materials to reflect the design of the website. Shortly afterwards, the client felt their existing logo needed a slight modification to more closely match their signature product, the Bingo Bug lure.

What is a brand?

A brand is what distinguishes one company from another. ‘Brand’ comes from livestock branding: when people used branding irons to identify their livestock from another’s.