Communicative design
for quandaries in business

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Showing all posts tagged with logo design

Case Study: Lucky Bug Lure Co. Brand Refresh

Posted by Kelly Chen in Branding & Identity

We were first approached by the Lucky Bug Lure Co. to design and develop their website. The client loved the look and decided to redo their packaging and print materials to reflect the design of the website. Shortly afterwards, the client felt their existing logo needed a slight modification to more closely match their signature product, the Bingo Bug lure.

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The Basics of Branding

Posted by Kelly Chen in Branding & Identity

What is a brand?

A brand is what distinguishes one company from another. ‘Brand’ comes from livestock branding: when people used branding irons to identify their livestock from another’s.

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