If you’re running a small to medium sized business, or just starting out, you may feel it makes sense to save money by designing your logo, website, and marketing materials on your own. This DIY approach has been made more popular with drag-and-drop website software, cheap logo and design templates, and myriad free or inexpensive Wordpress themes.
Not only do we feel your business or organization deserves better, there’s many reasons why DIY is damaging to your brand.
At the Pixel Foundry, we start each communication design or branding project with a creative brief. A creative brief is a (usually internal) document that guides the design process and includes information on the project goals and criteria.
In this article, we explain what’s involved in writing a creative brief, and its place within the creative process.