Specialists in the art
of communication design

#413 – 119 West Pender St.
Vancouver, B.C.  CANADA
604.484.9105

The Dangers of DIY: 5 Reasons to Hire a Professional

Posted by Megan Seely in Branding & Identity

If you’re running a small to medium sized business, or just starting out, you may feel it makes sense to save money by designing your logo, website, and marketing materials on your own. This DIY approach has been made more popular with drag-and-drop website software, cheap logo and design templates, and myriad free or inexpensive Wordpress themes.

Not only do we feel your business or organization deserves better, there’s many reasons why DIY is damaging to your brand.

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Behind the Scenes of Branding: The Creative Brief

Posted by Megan Seely in Branding & Identity

At the Pixel Foundry, we start each communication design or branding project with a creative brief. A creative brief is a (usually internal) document that guides the design process and includes information on the project goals and criteria.

In this article, we explain what’s involved in writing a creative brief, and its place within the creative process.

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Case Study: Lucky Bug Lure Co. Brand Refresh

Posted by Kelly Chen in Branding & Identity

We were first approached by the Lucky Bug Lure Co. to design and develop their website. The client loved the look and decided to redo their packaging and print materials to reflect the design of the website. Shortly afterwards, the client felt their existing logo needed a slight modification to more closely match their signature product, the Bingo Bug lure.

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