Case Study: Lucky Bug Lure Co. Brand Refresh

Posted by Kelly Chen in Branding & Identity

We were first approached by the Lucky Bug Lure Co. to design and develop their website. As detailed here, the client loved the look and decided to redo their packaging and print materials to reflect the design of the website.

Not too long after the launch of the website, the client felt their existing logo needed a slight modification to more closely match their signature product, the Bingo Bug lure.

Lucky Bug logo refresh

We redrew the lure shape, but also modified the brand typeface to match the font we had been using for their print materials. Some proportions and line weights were beefed up for better reproduction at small sizes. The result is a logo refresh that maintains the spirit of the original logo (designed by the talented artist Cori Creed).

Lucky Bug stationery and packaging

For the business card and letterhead, we worked with the same design elements and colour palette of the website and packaging to establish a strong brand identity.


View more branding and identity work in our portfolio.